Digital Marketing Course

increase your skills in digital marketing

Tom Tubergen - Professor Of Digital Marketing Course

Masters in Marketing and post-graduate work in software engineering at Grand Valley State University

Founder of TuBer Marketing

Course Overview:

This free online marketing training course In this course you will learn about the "real" nature and scope of marketing management of which advertising and sales are simply two facets.

You will be introduced to other aspects of marketing, such as: Marketing Strategy, Promotion, Market Planning, Segmentation, Social Media, Demographics and other specific topics that are just as relevant to any non-profit ministry as they would be in a corporate environment.

Perhaps most important, you will learn that the fundamental asset of any organization are its customers (or the people it's serving). Hence, the supreme importance of the "marketing concept" is an attempt to identify and satisfy its customers' needs and wants. In other words, the marketing concept is an orientation to business that starts with consumers and integrates marketing into every other organizational function. From this point of view, a primary task of marketing is to develop and maintain a business' customer base.

You will Learn and Grow in the Following Topics:

Learn marketing fundamentals and how to engage those fundamentals to successfully understand how to sell and market a business or a ministry to the public.
Learn how to create perceived and tangible customer value.
Be exposed to real world applications of marketing techniques, and how to identify strengths, weaknesses, opportunities, and threats.
Understand how to comprehend marketing metrics as well as how to conduct marketing research.
Understand how to develop a target market and how to segment markets, while positioning to market effectively.
Learn how the marketing mix influences price, products, and services.
Understand the impact of email marketing and social media marketing on the potential growth of an organization.
Gain understanding on how to use search engine marketing and how to market that content effectively.

When You Enroll: After you create your free account with us at CLI, you will need to complete our free introductory courses to assist you in learning the basics of CLI. After you complete this you may immediately enroll in any of our free online courses including our Digital Marketing Course!